Before choosing a rug, define its job in the room. Is it meant to be the focal point, or a quieter foundation for furniture? That decision shapes pattern, scale, and color intensity.
Next, inspect material and weave. Handspun wool performs well for everyday use, silk suits luxury and collectible interiors, and vintage rugs add character to more modern spaces.
Finally, online sales rise or fall on trust. Without high-quality images, close-up weave detail, and clear notes on provenance and condition, conversion gets harder. The product page must close that trust gap.